New Zynga GC Tells What He Wants In Outside Counsel
"We look for great, efficient attorneys and focus more on the attorneys than the firm," Zynga GC Devang Shah says in this month's Corporate Counsel magazine. With a staff of 15 attorneys, Shah and his team have recently fought patent infringement claims, worked to secure its IP, and navigated complicated privacy territory.
The social gaming company's diverse issues come up rapidly, which is why Shah and his team look for attorneys who "know the subject area they are advising on extremely well so that they aren't afraid to find innovative ways to tackle issues."
Shah says his biggest gripe about outside attorneys is "not being able to respond quickly, concisely and clearly with advice."
Commentary like Shah's comes up routinely when eliciting client feedback, such as in Strategic Client Interviews. The point is: listen to your firm's clients so you will know what they look for in outside counsel. Make it a fit.
For more information on Strategic Client Interviews, contact Joyce K. Smiley at 561-775-9755, or firstname.lastname@example.org. On the web at jkscompany.com.
Verbatim: What Clients Say is published electronically by JKS & Company LLC/Strategic Client Interviews. Copyright 2014 JKS & Company LLC. All rights reserved.